There are many different kinds of mobile surveys, each with its own purpose. Let’s take a look at some of the common types:
Traditional mobile surveys – they can range from basic SMS (text message) surveys to more detailed surveys that may include audio playback, video display, and photos.
Mobile shopper surveys – these are unique surveys that allow users to provide insights into a shopping experience as soon as they leave the store. Feedback on customer service, store layout, cleanliness, and purchased products may be asked. This survey method is like a modern-day version of mystery shopping.
Mobile diaries – these are tasks that can last a few days or even a few weeks. They often include making the survey taker periodically report their experiences with a product they use on a regular basis. Alternatively, they might involve something as simple as giving opinions on places they frequently visit, such as a gas station.
When a mobile survey becomes available, survey takers are mainly informed in three ways:
SMS: A text message with a link to an online survey or the survey itself may be sent to a participant via SMS.
App notification: While many survey panels offer users the option of downloading mobile apps, a few don’t. Users who download an app will typically be informed of new surveys through the app and they can also complete the surveys via the app.
E-mail: Some online surveys have been designed for mobile devices, but the notifications may be sent via email. Survey participants who receive an e-mail notification of an online survey on their phone may be able to complete the survey using their mobile browser. As most online surveys are not designed for mobile use, some email invitations will mention that the survey is compatible with mobile devices and may even provide an alternate link to the survey, especially for mobile phone users.
Market researchers may use a variety of question types in mobile surveys, just like in the case of conventional online surveys. These include multiple-choice questions, open-ended questions, slider questions, and ranking questions.
For survey takers, mobile surveys provide shorter assignments, more visually attractive interfaces, faster notification of opportunities, and the ability to take the surveys from anywhere. For a new survey taker, when a market research panel has a mobile app available, it’s easy to download the said app and get started.