This survey type supports businesses in understanding what consumers think about their brand and how it differs from competitors in the market. Ahead of Thanksgiving, these surveys can be used by companies to decide if their brand messaging is correct or if it needs to be modified. These types of surveys will also allow organizations to determine how society perceives their brand and if they are more respected than competitors.
Some companies don’t have a clue about their target market during a festive occasion such as Thanksgiving. Others want a better idea of their audience so their marketing campaigns can be improved. Companies can gain insight into hobbies, purchasing habits, passions, interests, and personal and professional information, using these surveys. They can even understand how ads and media are consumed by their target demographic.
If a new product or service is about to be launched by a brand, they will have to resort to product-based market research to gain an in-depth understanding of the market. The survey will provide the feedback they require to decide if the idea they have in mind will bring success or not. This can prevent brands from launching a product that could potentially fail.
By providing insight into these types of surveys, you are not only helping companies make major decisions but also earning those precious dollars right in time for Thanksgiving.