Yes, you will get paid to take online surveys, and they are genuine (surveys are definitely not a scam). Many reputable market research firms pay people to take market research studies and share their views on goods, services, promotions, etc.
No, there is no cost for participating in online paying surveys. You will never be asked to pay to take a survey from a reputable survey company. They are all free to enter, and there is no fee to take surveys and earn money!
You are required to sign up with a survey company’s market research panel, give your basic contact details, such as email and home address; and demographic information such as your name, gender, age, etc. Then the survey company will send you an email inviting you to participate in a research study that matches your profile. They'll clearly state how much money you'll receive on completing the survey. If you qualify and complete the survey, the company will pay you. And if you don't qualify for the survey, you'll probably get an entry into sweepstakes.
For taking online surveys, research companies reward participants with a variety of incentives. The majority of the survey companies make payments cash incentives via check or PayPal™, and some even pay cash via prepaid debit cards. Popular incentive options include gift cards to major retail stores and Amazon gift certificates. Prizes and merchandise, as well as sweepstakes entries, are examples of other types of rewards.
All third-party names (including company and service names), graphics, and logos used here are trademarks or registered trademarks of such third parties. Use of them here does not imply any affiliation with or endorsement by such third-parties.