Usually, survey sites should direct you to surveys that are most suitable for you. That's why it is crucial that you complete your profiling information thoroughly and accurately. For instance, if you're a fan of sports, you may qualify to sign up for a survey on athletic equipment. But unless you mention that you're a sports enthusiast in your profile, you can’t expect to receive such surveys.
Brands conduct market research when they are trying to improve their products and services and want insight into what course of action to pursue. Usually, this research is conducted by a market research company and involves anyone interested in what the brand offers.
If you want an in-depth understanding into the types of paid online surveys you can participate in, read on.
Branded surveys are surveys where you are asked about a particular brand, such as Target(R) or Nike®. Questions for branded surveys may include your past purchases with the brand, interest in their offerings, and trust in the company. They may also ask you how you feel about them as a brand, whether you've seen their advertisements or if you intend on purchasing from them in the future.
Focus groups are interviews on an issue, product, or topic of interest that are taken live. A focus group is typically led by the brand's representative or research company and involves a handful of people. The conversation is guided by a set of questions.
A phone survey implies that the interview about a particular product or service has been taken over the phone. An online survey usually precedes it.
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