Companies want to find out what real consumers think about their offerings, marketing initiatives, and even their competitors. The only way for such companies to get valuable data and insights from consumers is by conducting surveys and offering an incentive to those who complete these surveys.
The kind of questions that are asked will vary from survey to survey based on what the product or service is and what the panel or company is trying to measure. For instance, if the survey is being conducted for an online payments company, you may come across questions like:
- How easy was it to use XYZ company’s service?
- Do you prefer to log in to XYZ company’s website through your phone or computer?
- How often do you use XYZ company’s service?
Of course, the above-mentioned questions are simplified, but you get the idea. Survey questions are almost always designed to help companies understand how their products or services are performing in the market and what they can do to increase the adoption of their offerings.
Because it’s hard to get people to provide honest, detailed answers for free! It’s as simple as that.
Survey companies usually pay in the form of cash (usually a check or a PayPal® deposit), points that you can redeem for prizes, sweepstakes entries that give you a chance to win something, or gift cards.
All third-party names (including company and service names), graphics and logos used here are trademarks or registered trademarks of such third parties. Use of them here does not imply any affiliation with or endorsement by such third-parties.